Autumn is here – which means that the autumn exhibition season has started. Around this time many industrial exhibitions and fairs are organized all over Europe. These events offer great opportunities for companies to meet their potential (and also existing) customers, to map the activity of their competitors and the trends on the market.
Attending such an event as an exhibitor is not cheap, but if the booth is well implemented and the company pays proper attention to the visitors, the event can have a great effect on brand awareness and, consequently, the company can get a lot more customers. But how can this be achieved?